Your readers' answers, against the world's.

One question, ninety seconds, at the end of a story you already ran. Readers see the honest costs of both answers before they commit to one, then see where they sit among everyone — and among your own readership.

Cost: None. The widget is free and carries no advertising.
Cookies: None. No local storage, no fingerprinting, no third-party requests.
Isolation: A sandboxed iframe. Your CSS cannot break it and it cannot touch your page.
Weight: Lazy-loaded, subset fonts, under 40KB on first paint.
Your cut: Your readers' distribution against the global one, shown at the reveal.
Topic match: Tag the embed and it serves the question matching the article.

The embed code

<script async src="https://earthbeat.org/api/public/embed.js"
        data-source="your-slug"
        data-question="eat-less-meat"></script>

Place it where the widget should appear. It inserts a sandboxed iframe at the full width of your content column and reports its own height, so nothing shifts as the reader moves through the flow.

Live preview, in an article

Environment · Sample article

A third of surveyed grassland species have declined since the framework was signed

Four years after the Kunming-Montreal framework set a target to halt and reverse biodiversity loss, the first national reviews describe a picture that is neither the collapse campaigners warned of nor the recovery negotiators promised. Grassland monitoring plots recorded declines in a third of surveyed species, while protected area coverage grew faster than in any comparable period.

The reviews repeatedly return to land: how much of it is farmed, what it is farmed for, and who bears the cost of changing that. Delegates arriving in Yerevan will spend most of their time on that question, in language designed to avoid naming it.

Whether the target survives contact with the review process will depend less on the monitoring data than on what governments believe their publics will tolerate.